The Challenge

Working in a marketing department responsible for overseeing almost a dozen brands, FLY Racing is one of our most recognizable ones. Every year there are opportunities to create promotional items to be given away at races and other events, and these are always some of the more creatively fun projects to work on. This last year as one of only two designers tasked with these promotional projects, I enjoyed stepping up into the role and taking on amore illustrative approach. It’s always fun to tap into a demographic of race fans and design something they would want to take home with them.

Illustration and Promotional Design

Throughout the concept phase there are many ideas that don’t make the final cut. Some of my favorite concepts in the past have not made it past the selection process, but this last year I had several I was able to see through to final version. It was a lot of fun to do some line work, custom typography, as well as illustrate some characters with finer details. Experimenting with different color schemes and layouts was the icing on the cake. Most of my work for these was all done on the computer, as I opted to sketch digitally before refining the work in Illustrator.

Swag That Sticks

The Challenge

Illustration and Promotional Design