Illustration and Promotional Design
Lost Grove Brewing was looking for a fun and unique shirt to merchandise in their new location in Boise. They were also in the process of rebranding their beer. It was a fun opportunity to think outside the box and come up with something one of a kind. Both designs were a great opportunity to spend some time illustrating, and the challenge of staying true to the values and brand of Lost Grove made for some interesting brainstorm sessions for the Casual Creative crew.
After being given some ideas on what they were looking for I set out to brainstorm some of my own ideas and ultimately landed on a cat-inspired design loosely based on one of their specialty cocktails that was served in a cat shaped glass. Using the Lost Grove footprint icon, I tied the brewery brand into the design and was even able to showcase my adorable cat Fergus.
The design team at Casual Creative was working on beer can label designs and wanted me to try some illustrative work to incorporate into the design. The name of the beer is First Sight IPA, and with Lost Grove incorporating a lot of nature vibes into their brand, I naturally gravitated to a concept based around the elusive Sasquatch and the bitter hops used in anIPA. Thus, Hopsquatch was born. Along with the character I came up with some tasting notes icons to help inform the drinker on what to expect from the tasty beverage. Sadly, our designs were not used, but I had a great time brainstorming and completing the idea.
